MACBA
(BARCELONA · 2023)
(COMMERCIAL)

MACBA, THE MUSEUM OF CONTEMPORARY ART OF BARCELONA, IS A PRESTIGIOUS CULTURAL INSTITUTION DEDICATED TO MODERN AND CONTEMPORARY ART.
CREDITS.
DESIGN TEAM.
STANLEY SOUTH, TINA LI
LANDSCAPE ARCHITECTURE.
DREAMS AND CO.
3D ILLUSTRATIONS.
CUBE AND TUBE
PHOTOGRAPHER.
JOSH SHAAW

MACBA faced the challenge of effectively reaching art enthusiasts and potential visitors in a highly competitive digital landscape. To address this, we initiated a targeted Google Ads campaign. By identifying relevant keywords and demographics, the campaign aimed to position MACBA's exhibitions and programs at the forefront of online searches.




To further bolster MACBA's online presence, we designed an influencer marketing strategy. Key influencers within the contemporary art and culture sphere were strategically engaged to create content that showcased MACBA's exhibitions, collections, and events. This approach aimed to leverage the influencers' engaged audiences and tap into their credibility and expertise.


301, BEST BUSINESS PARK, NETAJI SUBHASH PLACE, DELHI 110034
UNIT 2, GARG TRADE CENTRE, ROHINI SEC 11, DELHI 110085
UNIT 420, 11 FOUNTAINBRIDGE, EDINBURGH,
UNITED KINGDOMS, EH39QG
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